Previously, it was: Hooray Summer Sale. Each bargain conscious citizens camped in front of the department store to get the seasonal goods directly after store opening at a cheaper price. The kickoff for the traditional 12-day shopping event was always a review in the main daily news worth. Season or not, now it is called Sale and can be throughout the year. The camping and the reports has therefore become superfluous. Today consumers spend the night in front of a store and all channels reporting live when an obergeil new product comes on the market.